Ultra Music Festival Unveils Ultra Europe in Croatia (Video)

Madonna and Avicii at Ultra Music Fest
Seth Browarnik/Worldredeye.com

The first edition of the new European electronic music event will take place in July, with the festival staying exclusive to Croatia for at least five years.

Electronic music event organizer Ultra will launch a new European edition of the Ultra Music Festival in Croatia next year under a five-year-plus deal unveiled Wednesday.

Ultra Europe will take place July 12-14 in the Croatian city of Split (July 12 and 13) and on the island of Hvar (July 14). In Split, the festival goers will dance and party at Poljud Stadium. On Hvar, the event will take place in the Hotel Amfora Grand Beach Resort.

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Financial details weren't disclosed.

More than 60,000 attendees are expected at the inaugural Ultra Europe next year. The event will take place exclusively in Croatia for at least the next five years, organizers said.

They predicted that the festival would inject more than $25.9 million (20 million euros) into Croatia’s economy over the next five years.

Performances from all three days will be streamed globally through UMF TV and UMF Radio.

The Ultra Music Festival is an annual fixture of the Winter Music Conference in Miami.  Ultra also takes place in Argentina, Brazil, Chile, Ibiza, Korea and Miami.

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“Electronic music is one of the most popular and fastest growing genres in the world, and the Ultra Music Festival has been recognized as one of the leading festivals of that genre," said Russell Faibisch, founder, executive producer and CEO of Ultra Music Festival. "Taking into consideration the highly developed music scene in Croatia and the excellent reputation of Split and Hvar as top tourist destinations, the decision to bring Ultra Music Festival and the incredible experience it has to offer to Croatia in the form of Ultra Europe was an easy one to make.”

Email: Georg.Szalai@thr.com

Twitter: @georgszalai