Union Jack flies over Content 360 nods


PARIS -- The U.K. came up big at MIPTV's Content 360 Awards on Thursday as Brit projects claimed five of eight prizes at the Cannes event for interactive and multiplatform content.

U.K. winners of the BBC-sponsored prizes included Shoal Media, for "Poltergeist 360" (Mass Participation Fiction & Entertainment category); Bellyfeel Ltd. for "Interactive Program Templates" (New IPTV Concepts); Twenty-six Leeds for "Coded Vision" (Advanced Mobile Interaction with TV Content); and Numiko for "Micro Stations" (New Forms of Web-based Audio and Video Aggregation).

The BBC awarded its top prizes to the U.K.'s Metadigita Ltd., for "B4 Mobile" in the Multiplatform Projects Suitable for International Co-production on Cultural or Natural Heritage category, and Korea's B.D. Corea, for "Mimi & Dad'a Art Odyssey" in the Cross-Media Formats for Children including DMB or Interactive TV category.

The National Film Board of Canada awarded South Africa's Ochre Media for its Multi-platform Co-production on Human Rights category entry "Relate" and Ogilvy Interactive awarded Australian Rachelle Boyle with its prize for Using the Power of the Brand for the Power of Good for her "Fanta's Heroes."

Ogilvy Entertainment U.S. also awarded two surprise partnership deals to Australian Marissa Cooke, for "Expressions of Kindness," and to Okuhle Media, for "Young Ambassadors."

Digital commissioners from award partners the BBC, the Korean Broadcasting & Communications Commission, Canada's NFB and Ogilvy selected 10 winners in eight categories from 27 shortlisted producers and designers.