United International Pictures Appoints Norwegian Outpost Chief

The overseas releasing arm jointly owned by Paramount Pictures and Universal Pictures elevates UIP Norway sales manager Simen Rognerud to be general manager of the operation.

LONDON – United International Pictures, the overseas releasing arm jointly owned by Paramount Pictures and Universal Pictures, has appointed Simen Rognerud to be the general manager of UIP Norway.

Universal Pictures International president of international distribution, Duncan Clark, and Anthony Marcoly, president of Paramount Pictures International, both noted that Rognerud "is held in high esteem by the local industry and is a natural leader" and in a joint statement said they "are very pleased to hand him the reins of our Norwegian company."

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He will report to Steve Summersby, svp distribution EMEA, Universal Pictures International and Edward Ryan, svp EMEA, Paramount Pictures International.

UIP distributes movies under license from its two partner studios worldwide except in Australia, Austria, Benelux, Brazil, China, France, Germany, India, Ireland, Italy, Japan, Mexico, New Zealand, Russia, South Korea, Spain, Switzerland, the United Kingdom, the United States, Puerto Rico and Canada, where each individual studio operates its own distribution banner.

UIP does distribute Paramount and Universal titles non-theatrically throughout the world outside North America and also distributes on behalf of other U.S. studios in some markets, in addition to locally produced titles from third-party filmmakers.

UIP currently has distribution offices in 17 countries and third-party licenses in 44 more.