Former Universal Exec Stephanie Sperber Launches Licensing Firm

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Stephanie Sperber

White Space Entertainment aims to help IP owners take more control of their franchise development and revenue upside.

Stephanie Sperber, who previously served as president of partnerships and licensing at Universal Studios, has launched a new venture: White Space Entertainment.

The full-service licensing and representation firm will work to ensure that IP owners are able to take more control of their franchise development and revenue upside. Sperber, who left Universal in February 2015, will serve as chairman and CEO.

Sperber, who spent 20 years at NBC Universal where she oversaw global consumer products & retail, will use her experience to help companies unlock revenue by identifying strategies to exploit brands via both traditional and digital platforms and partners.

The company already works with some of the most recognizable IP in entertainment including Dr. Seuss, Uglydoll and DR1 drone racing league. White Space will be undertaking the launch of an all-new franchise for Benji.

"The entertainment business has changed immensely and it isn't enough to follow the old rules of franchise development, branding, and licensing to grow both an IP and revenue," said Sperber. "White Space offers content creators more control to build franchises and opportunity on their terms, while also creating and extending the revenue cycle of a property — all with the singular goal of maximizing the full potential of their brands on a worldwide basis."

White Space's advisory services, which currently represents studios Sony, STX and gaming developer Starbreeze, focus on franchise development, branding, alliances, marketing and retail in order to provide content creators and distributors more control to build franchises, and create and extend the revenue cycle of their properties.