Universal Music Appoints George Ash President of Asia Pacific

George Ash P

In the new role, Ash will have responsibility for all of the group's operations in the region, excluding Japan.

Universal Music Asia Pacific has appointed George Ash its new president. Max Hole, chairman and CEO of Universal Music Group International, made the announcement Monday.

Ash had been Universal Music’s president of Australasia since 2010. Previously he held the position of managing director of Australasia since 2001.

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In his new role, Ash will have responsibility for all of Universal Music Group’s operations in the Asia Pacific region, excluding Japan.

Hole said of Ash’s appointment: “In Australia and New Zealand George has built one of our most dynamic international operations with a very strong roster of artists and an immensely talented team of people. I’m very pleased that he will now be applying his energy and ideas to our business across the Asia Pacific region.”

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A native New Zealander, during his time as head of Australasia, Ash worked with domestic Australian artists including, Powderfinger, Wolfmother, Hilltop Hoods, Havana Brown, Megan Washington, Sarah Blasko, Tame Impala, The Presets, Gin Wigmore, Missy Higgins, The McClymonts, Boy & Bear and Matt Corby.

“I have been lucky enough to work alongside the best in the industry in Australia and New Zealand,” Ash said. “With Max now giving me this great opportunity and with our diverse and exceptional artists I’m very positive about Asia Pacific’s unprecedented growth potential and what we can achieve together.”