Universal Promotes Doug Neil to Executive VP Digital Marketing
Neil has been with the studio since 2006, working on films ranging from the "Fast & Furious" franchise to "Ted" and "Les Miserables."
Doug Neil has been promoted to executive vp of Universal Pictures’ digital marketing division, co-president of marketing Michael Moses announced Monday.
With this new title, Neil and his team of 13 will devise and execute digital and social media campaigns for all Universal films during their theatrical and home entertainment releases.
“Doug earned this promotion with every click, like, post and share he and his team have generated for our films, propelling our studio into industry leaders in the digital and social spaces,” Moses said in a statement. “Doug’s scope of work is staggering, his contributions fundamental to our recent run of successes, and he does it all with inexhaustible goodwill that seems to never run low. We’re incredibly fortunate to have him as a leader at our studio at a time when the landscape is changing so dramatically.”
Neil has been serving as senior vp for Universal’s digital marketing group since 2006, during which time he spearheaded campaigns that are considered industry models.
Perhaps his most notable work of late is with the Fast & Furious films. On Neil’s watch, the franchise’s online following has grown into the largest of any active film series; he multiplied the fanbase by a factor of seven between films five and six.
He's also worked on a wide variety of films for the studio, including surprise horror hit The Purge, female-driven teen comedy Pitch Perfect, R-rated raunch-fest Ted, musical Les Miserables and this summer’s animated blockbuster, Despicable Me 2.
Prior to joining Universal seven years ago, Neil was the director of account strategy at America Online. He is a graduate of the College of William and Mary, where he earned a Bachelor of Arts in computer science, before getting a Master’s in business administration at The Tuck School of Business at Dartmouth College.