Universal, Walmart Team for 'Hop' Merchandise

The upcoming live-action, CG-animated film is out in theaters April 1.

Universal Pictures and Walmart have teamed up to bring merchandise from the upcoming live-action, CG-animated film Hop.

Walmart customers will be able to build their own Hop-themed Easter baskets and visit the movie-inspired Candy Factory, with 100 exclusive licensed products, including candy, toys, activities and apparel.

Beginning Thursday, more than 3,000 Walmart stores will provide a destination for all things Easter.

“We’re excited to offer our customers new ways to shop the Easter holiday this year with our Hop products available at incredible prices. From the toy aisles to the baking center, families can enjoy the magic of Hop and its characters throughout our stores,” said Gary Severson, senior vice president, Home Entertainment, Walmart U.S. “This is the first time we’ve worked with a licensed property to brand an important seasonal event in Walmart stores.”

Hop is out in theaters April 1.

Specific Hop licensed products will range from $1 - $10 and include:

·         Building the Easter Basket
o        Frankford Easter baskets
o        Hershey’s candy and Frankford chocolates and candy

·         Getting Dressed for the Occasion
o        Boys T-shirts from Garan; Girl T-shirts from Topsville

·         Easter Treats Families Can Bake and Enjoy Together
o        Cookies and craft items from Bakery Craft
o        Cookie decorating kits from Create a Treat
o        Assorted baked goods from Keystone Bakeries

·         Bunny-full Snacks and Drinks
o        Kool-Aid and Country Time Lemonade
o        Kraft Mac & Cheese and Velveeta Shells & Cheese

·         Toys and More
o        Character plush toys from Funrise
o        Coloring and activity books from Dalmation Press
o        Bubbles, pinwheels, paddle board, memory card games, etc. from Funrise
o        Bath and body products from Townley