Univision Taps NFL's Keith Turner as Head of Ad Sales and Marketing

Keith Turner Headshot - P 2012

Keith Turner Headshot - P 2012

Turner replaces David Lawenda, who has led the Spanish-language broadcaster's ad sales division for the past five years.

Univision Communications has tapped the NFL’s Keith Turner as president of ad sales and marketing. The announcement was made Thursday by Univision president and CEO Randy Falco, to whom Turner will report. He’ll be based in Univision’s New York office.

“Keith has a sterling reputation in the media industry for being an effective and creative sales and marketing executive, and having spent many years working closely with him at NBC, I can personally attest to his unique talent,” said Falco in a statement. “He will be making a move from one incredibly strong consumer brand – the NFL – to an even stronger one – Univision, and we are excited for him to bring his skills and relationships to our organization. We are confident that Keith has what it takes to build on our relationships with our current clients as well as introduce new clients to the unrivaled power of partnering with the Univision brand.”

Turner replaces David Lawenda, who will exit Univision at the end of August. In an internal memo, Falco noted that Lawenda, who has led the company’s ad sales division for the past five years, will be “sorely missed.” He also credited Lawenda, who gamely performed a dance number at the network’s upfront presentation last May in New York, with helping to “position Hispanic media to a playing level field with our English-language competitors and elevate the Univision brand.”

Turner was senior vice president of media sales and sponsorship at the NFL. He starts his new job on Sept. 4.

“I am honored to join such a terrific team at Univision and have always respected the company’s valuable brand and tremendous influence among its ever-growing audience,” said Turner. “As the media landscape continues its rapid transformation, and the U.S. Hispanic community makes its indelible mark on our country and our culture, Univision’s assets across traditional and digital platforms provide unparalleled means for advertisers to interact with this desirable consumer group. I look forward to working to capitalize on the exciting opportunities that lie ahead for Univision.”