'Unpregnant' Producer Erik Feig Takes Advisor Role at Wattpad Studios

Erik Feig
Andrew Toth/FilmMagic

The former Lionsgate exec behind YA box office hits like 'Twilight' and 'The Hunger Games" will help drive growth at the Canadian digital storytelling startup.

Erik Feig, founder and CEO of Picturestart, is joining Wattpad Studios in an advisory role.

Feig, the former Summit Entertainment and Lionsgate exec whose credits include films across the Twilight, Divergent and Hunger Games YA franchises, will help grow the Canadian digital storytelling startup's growth in digital, film and TV development and production.

“Wattpad offers a treasure trove of incredible stories just waiting to be adapted for new forms,” Feig said in a statement. In Oct. 2019, Picturestart, Feig's production banner, optioned the film and TV rights to Along for the Ride, a YA property by Rachel Meinke that was published on the Wattpad platform as it uses data-driven machine-learning technology to identify and co-produce teen-driven projects.

More recently, the Picturestart founder has developed a slate of YA and coming-of-age properties like HBO Max's Unpregnant, Borderlands for Lionsgate and a Grease prequel for Paramount.

Wattpad, founded in 2006, has a platform that allows amateurs to publish their own works of fiction. In recent years, it has looked to grow its footprint in film and TV by striking deals with Sony Pictures Television, Universal Cable Productions, Entertainment One and others to adopt the platform's IP into entertainment properties.

Wattpad also has collaborated with Mediaset, Lagardere Studios and Huayi Brothers Korea to identify and develop TV shows from fiction story uploads shared on the online publishing platform.