Uproxx Launches Daily News Show 'The Desk' (Exclusive)
The short daily news program will stream in the afternoon Monday through Friday.
Edgy culture-focused editorial site Uproxx is launching its first daily news series.
Called The Desk, the three-to-five minute program will tape Monday through Friday at noon PT and will stream on Uproxx later that day. The show will focus on culture and web-driven news and will include guests and celebrities. It premieres Monday, March 16.
Uproxx is owned by Woven Digital, which operates a network of sites that also includes BroBible that reach 6.5 million visitors a day. The company sells advertising for partners such as TheChive and NiceKicks and Cheezburger as well.
Woven has placed an emphasis on video in recent months not unlike other web startups BuzzFeed and Vox Media. The company has built out a 4,000-square-foot studio at its Culver City headquarters and launched Woven Studio as a branded and scripted content generator led by chief creative officer Benjamin Blank.
Woven recently unveiled its first web series, Luminaries, which highlights technological innovators. The first episode, which debuted Jan. 12, has been viewed by more than 8.4 million people.
"Uproxx is known for curating the best of what is on the web," said Blank. "With Luminaries and now The Desk, we are moving to the next level through the creation of original, compelling content. We are excited to explore the world of shareable moments in a comedic tone with The Desk."