U.S. dramas benefit from recording

Australians favor American shows for time-shifted viewing

SYDNEY -- U.S. dramas have been the biggest beneficiaries of time-shifted viewing since ratings provider OzTAM moved to a new measurement system that has included personal video recorder recording since January, according to ratings figures issued by industry body Free TV Australia this week. 

The second episode of the HBO drama “The Pacific,” co-produced by the Seven Network here, has shown the largest audience increase of any program on free-to-air television, pulling
in an additional 180,000 viewers in the seven days after its original broadcast. That’s an increase of 8.7% across metropolitan and regional markets and brings the program’s combined viewing over one week to 2.241 million. 

“The Pacific’s” launch episode was the second-most time-shifted program in the year to date, with a total of 2.407 million viewers and an additional 158,000 tuning in. 

By percentage increase in viewers, the second episode of the second season of “Flash Forward” enjoyed a 21.9% spike in viewers, but that was off a relatively low base of 456,000 – increasing to 556,000 viewers. 

Also in the top 20 time-shifted programs with audience increases of between 100,000 and 150,000 weekly viewers have been “House,” “The Good Wife,” “NCIS,” “Brothers and Sisters,” “Private Practice,” “Grey’s Anatomy,” “Criminal Minds,” “Bones,” “Desperate Housewives” and “Castle."

Episodes of Nine’s top rating local drama “Underbelly” have had audience increases of between 120,000 and 141,000, bringing the program’s average up to 2.7 million viewers per week.

The consolidated viewing figures do not include those who are watching the programs in "catch up" mode online and on various TV station Web sites.
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