U.S. Open on NBC: Putts in primetime


Tiger Woods, welcome to primetime.

NBC Sports will take advantage of a West Coast location to air the final round of this year's U.S. Open golf tournament in primetime.

The championship is scheduled to air 4-10 p.m. EDT June 15 from Torrey Pines in La Jolla, Calif. — the first time the U.S. Open has been scheduled to air in primetime. In the past, the coverage has spilled past 7 p.m., and in 2000 bad weather at Pebble Beach extended coverage until 10:45 p.m. EDT.

NBC Sports president Ken Schanzer said the network sees a ratings bump when the Open bleeds into primetime, as it did in 2002 when the event on Long Island lasted until 8:40 p.m. EDT, delivering the best Sunday rating ever. This year will be different because the second of golf's majors already outrates primetime when it airs in the afternoon. (partialdiff)
comments powered by Disqus