USHE gets interactive with Blu-ray titles

Pocket Blu, Social Blu features on 'Bruno,' 'Funny People'

Universal Studios Home Entertainment on Tuesday announced several first-time features heightening user interactivity on upcoming Blu-ray Disc titles.

A Pocket Blu application syncs with Apple iPhones and iPods and gives users access to limited content -- but not the whole movie -- on select Blu-ray titles. Another app, Social Blu, enables users to interact with their Facebook and Twitter accounts via either Web-enabled Blu-ray players or iPhone and iPod touch devices.

USHE will offer the interactive features with its Blu-ray releases "Bruno," "Funny People, "9," "American Pie Presents: The Book of Love,' "Public Enemies" and "Inglourious Basterds."