'Vantage Point' scopes out DVD win
Sony's political thriller edges Perry's 'Meet the Browns' in sales, also tops rentalsCall it shrewd marketing: A film about the shooting of a U.S. president is released to the home video market just before the Fourth of July, in a presidential election year, no less.
The ploy worked: Sony Pictures Home Entertainment's "Vantage Point" coasted to an easy victory on all three home video charts for the week ending July 6, beating a pair of high-profile comedies to narrowly clinch the No. 1 spot on the Nielsen VideoScan First Alert sales chart.
"Vantage Point," with a boxoffice gross of $72.3 million, also was the week's No. 1 renter and Blu-ray Disc seller in its first week in stores.
On the DVD sales front, the latest Tyler Perry comedy, "Meet the Browns," from Lionsgate, came in a close second, while another new comedy, Paramount's "Drillbit Taylor," debuted at No. 5. They trailed holdovers "10,000 BC" and "The Spiderwick Chronicles," the two top sellers the previous week.
On Home Media Magazine's rental chart, "Drillbit" debuted at No. 2 with 77.8% as much rental action as "Vantage Point." "Browns" debuted at No. 6, doing half the business of the week's top renter.
"Drillbit" generated $32.9 million at the boxoffice, while "Browns" made $42 million.
"Vantage Point" also replaced "10,000 BC" as the top Blu-ray seller of the week, with "Drillbit" debuting at No. 6 and "Browns" at No. 8. (partialdiff)