Venice Film Festival Details Latest Changes Under Alberto Barbera

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The new Venice Film market, one of the central projects, starts its inaugural five-day run on Aug. 30.

ROME – Officials from the Venice Film Festival announced Tuesday that the first edition of the festival’s new market event would last five days starting Aug. 30, while also unveiling a list of new infrastructure improvements expected to be ready in time for the start of Venice’s 69th installment this summer.

The new Venice Film Market, one of the central projects from newly installed artistic director Alberto Barbera, will run Aug. 30-Sept. 3, which means it will avoid a direct conflict with the well-established market at the Sept. 6-16 Toronto Film Festival.

The Venice Film Market will have a limited launch, building on the foundation of the festival’s Industry Office, and housed in the Excelsior Hotel, the Lido’s only five-star hotel property. But Barbera has said he would like to see the market evolve into a full Cannes-style market amid Venice’s signature glitz and glamour.

Europe-based industry players have said in recent weeks they will be curious to see if Venice can leverage its strengths to produce a market that can find a niche with a spot on the calendar so close to that of Toronto’s market.

Officials said that the Industry Office would continue to operate for the full length of the August 29-Sept. 8 festival this year. They also said they will operate an Industry Club to facilitate the meetings of buyers, sellers, producers, and distributors.

Among the festival’s infrastructure improvements, carried out in conjunction with the City of Venice, will include adding 50 new seats to the Pasinetti and Zorzi rooms, a temporary facility to be used and the Sala Volpi venue is refurbished, and a plan to improve the foyer of the historic Palazzo del Cinema, which will operate as a site for public receptions.

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