Verizon, NBA Ink Multi-Year Marketing and Content Deal

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The deal makes Verizon the official wireless service provider for the league, replacing Sprint as the NBA's marketing partner.

Verizon has inked a multi-year content and marketing partnership with the NBA.

The deal, which makes Verizon the official wireless service provider for the league, will see smartphone users get access to daily game highlights, original content and live out-of-market games through NBA League Pass. Premium NBA content, including NBA League Pass, will also be available on Verizon's new ad-supported go90 mobile video service app.

And the NBA will work to bring original exclusive series to the go90 platform, which recently launched with a suite of exclusive programming from partners including AwesomenessTV, the NFL and Comedy Central.

The pact, in which Verizon replaces Sprint as the NBA's marketing partner, aims to help Verizon differentiate itself in a crowded U.S. mobile phone market and streaming space.

"We are always looking for new ways to add value for our customers, and this partnership creates great opportunities to do just that. We’re thrilled to bring exclusive and awesome content to go90 and to offer unprecedented access to unique experiences," said Diego Scotti, chief marketing officer for Verizon, in a statement Wednesday.

Verizon's sponsorship deal with the NBA will make it the title partner for the league's All-Star Slam Dunk competition, starting with NBA All-Star 2016 in Toronto.

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