'Veronica Mars' Movie: Coming to a Living Room Near You

Warner Bros. will make the feature film simultaneously available online and in theaters.

Hoping for a home entertainment bonanza, Warner Bros. has unusual plans for Rob Thomas' upcoming Veronica Mars movie.

The studio will make the movie available to rent or buy online on March 14, the same day it opens in roughly 270 theaters across the country. Normally, exhibitors wouldn't allow such a practice, but in this instance, Warners actually rented out the locations (most are AMC Theaters).

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Many observers believe Veronica Mars could be far more of a hit on VOD than at the box office.

Veronica Mars will open exactly a year after the beginning of the Kickstarter campaign that raised $5.7 million to finance a feature version of the canceled UPN/CW series.

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Set 10 years after the events of the series, Veronica Mars finds Kristen Bell's titular sleuth heading back to her hometown of Neptune, Calif., to once again come to the aid of Logan Echolls (Jason Dohring). Percy Daggs III, Tina Majorino, Enrico Colantoni, Francis Capra, Ryan Hansen, Chris Lowell and Krysten Ritter are among the other returning castmembers.

The Wall Street Journal first reported the plan to make Veronica Mars simultaneously available online.