Kristen Bell, Rob Thomas Launch 'Veronica Mars' Movie Kickstarter, Seeking $2 Million

Veronica Mars Cast - H 2013
Patrick Ecclesine/The CW

Veronica Mars Cast - H 2013

UPDATED: The cult comedy, which ran from 2004-07, is looking to revive in movie form through grassroots support. By Wednesday evening it had reached its goal.

UPDATE: Shortly before 6 p.m. PT the project reached its fundraising goal.

Time for fans to put their money where their unending blog speculation is: If they want a Veronica Mars movie, here's a shot to make it happen.

Since the Kristen Bell-starring cult teenage detective comedy was canceled in 2007, the devoted following has clamored for a big-screen revival. So far, it's been a corporate no-go, despite constant fan chatter, so creator Rob Thomas is making an appeal to the viewership to help fund the project. On Wednesday, he launched a Kickstarter campaign with the aim of raising $2 million in a single month, which would be put toward making the film this summer for an early 2014 release.

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"There was a moment, a few years ago, when we thought we had a real shot at making it happen," Thomas wrote on the Kickstarter page. "I probably stoked fan fervor in my optimistic comments about the prospects. Warner Bros. wasn’t convinced there was enough interest to warrant a major studio-sized movie about Veronica, and the project never got off the ground."

Warners, he says, has given its blessing to the fundraising project and would get on board if the fans show enough interest (if only all studio projects worked that way). To stoke interest, Thomas revealed several plot points of his would-be continuation of the series -- which ran from 2004-06 on UPN then one more season on its successor, The CW -- as well as a whole laundry list of perks, including shooting scripts, voicemail messages, Twitter followings and background parts in the movie.

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"I developed a pitch that revolved around graduation day at Hearst College -- Wallace and Mac were graduating at least, Veronica had been sidetracked by freeing Keith from prison," Thomas explained. "Plus, there was a murder in Neptune that was affecting the beach city's spring break business in much the same way a great white shark affected the beach community of Amity [in Jaws]."

Thomas added that "life has taken Veronica away from Neptune. In the years since spoiling Keith's chances to be reelected sheriff, Veronica hasn't taken a case. But something big is about to bring her back home and back to her calling."

Bell wrote a note to her fans and potential donors, which reads in part:

dearest marshmallows...

I am currently the happiest blonde in a hamster ball the world has ever seen. We have been waiting so long to make this movie dream a movie reality, and it’s because of YOUR commitment, YOUR persistence, that we finally have a chance. We just have one more step to go.

You have banded together like the sassy little honey badgers you are and made this possibility happen. i promise if we hit our goal, we will make the sleuthiest, snarkiest, it’s-all-fun-and-games-‘til-one-of-you-gets-my-foot-up-your-ass movie we possibly can.