Veteran Music Producer Ron Fair Joins Pop Star Search Series as Coach
'Popmania: Live Under the Mic' will see the veteran music producer help find the next Christina Aguilera or Fergie, artists Fair is credited with discovering.
Ron Fair, a veteran music producer credited with discovering and shepherding Christina Aguilera, Fergie and Keyshia Cole, has joined a new reality TV series to find the next teen pop sensation.
Popmania: Life Under the Mic, now in development, comes from Los Angeles-based pop culture entertainment company Popmania Inc. and Canadian producing partner Marblemedia. Fair previously served in senior executive roles at Geffen Records, A&M Records, RCA Records, EMI Records, Island Records and Chrysalis Records, as well as his own Faircraft Records.
Popmania: Life Under the Mic, comprising 10 half-hours, will follow over three months three teen girls pursuing their dream of pop music fame. Fair as a coach will create a competitive artist package for each contestant as they write, record, perform, interact with fans and deal with their personal life in the fast-paced music industry.
One of the three girls will be crowned the winner, and continue her music industry journey with Popmania as a mentor. The reality series will be executive produced by Marblemedia’s Mark Bishop, Matt Hornburg and Miklos Perlus, along with Popmania’s Anita Camarata-Jewison and Fair.
Toronto-based Marblemedia, which has a Los Angeles office, earlier pacted with Cirque du Soleil to co-produce content, and is working U.S. partner Out East Entertainment on a scripted drama inspired by Ashley Madison users. Popmania: Life Under the Mic will be unveiled to international buyers at MIPCOM, with Distribution360 handling world sales.