Viacom 18 readies 'Colors' Hindi channel

New network prepares for July launch

NEW DELHI -- Viacom 18 Media said Monday that its upcoming Hindi entertainment channel will be called Colors and is slated for a July launch.

The channel will be promoted with the tag line "Jasbaat Ke Rang" (Colors of Emotions), featuring flagship shows include the Indian avatar of "Fear Factor," titled "Khatron Ke Khiladi," (Dangerous Players) and hosted by top Bollywood star Akshay Kumar.

Network18 has other broadcasting joint ventures including CNN-IBN for news and CNBC-TV18 for business news. The group also runs film banner Studio18 and Indian Film Co.