Viacom Expands Multiplatform Distribution Across Europe and Africa

MTV - Prime Video-Screen shot-Publicity-H 2018
Courtesy of Viacom

New partnerships include the launch of MTV+ Prime Video Channel in Germany and Austria and SVOD deals with Vodafone in Turkey and MTN in Africa.

Viacom International Media Networks is once again expanding its large digital footprint across Europe and Africa. The media company announced Wednesday new distributions deals with key multiplatform players abroad.

MTV+ Prime Video Channel on Amazon is now available in Germany and Austria. Prime members can add MTV+ to their existing Prime membership for $3.40/month (2.99 euros). Amazon Prime Video members there can now access the brand-new linear MTV channel along with special on-demand content.

The agreement with Amazon marks a strong point in Viacom’s strategy to create multiplatform deals aimed at next generation users as young audiences consistently shift toward digital and mobile platforms.

In addition, Viacom International Media Networks has inked an SVOD deal for Nickelodeon content with Vodafone in Turkey, and a mobile distribution deal with Africa’s largest mobile network operator, MTN.

“We are pursuing a diversified and extensive multiplatform strategy,” said Raffaele Annecchino, president and MD of Viacom’s Southern and Western Europe, Middle East and Africa business cluster.

“We are a company that produces premium longform and shortform content for every platform," he continued. "We are excited to be working with great partners like Amazon in Germany, MTN in Africa and Vodafone, as we continue to evaluate each market for new opportunities and unlock value through both traditional and nontraditional distribution partners.”

The MTV+ Prime Video channel now offers 24-hour music video programing, as well as numerous reality show hits, including Jersey Shore: Family Vacation, Fear Factor, Catfish: The TV Show and Just Tattoo of Us, Teen Mom, Geordie Shore and Ex on the Beach.

Subscribers will have exclusive access to new shows before anyone else. They will be the first to see the new season of Ex on the Beach US. Viacom plans to grow the library over time.

The Turkey deal is a multiyear distribution agreement with Vodafone SVOD content, versioned in Turkish, from Nickelodeon, NickJr and Teennick, exclusively available on mobile via the Vodafone TV app.

In Africa, in partnership with Arial View Nigeria Limited and MTN, they will launch several global brands including Nickelodeon, MTV, MTV Base and Comedy Central on MTN’s Shortz streaming platform for Nigerian subscribers.

Consistent with consumer trends in sub-Saharan Africa that demand increased bite-size content, the new deal positions Viacom as a prominent player in long-term saturation in the region. AVNL will distribute and monetize licensed Viacom content to MTN, Africa’s largest mobile network operator. It has more than 200 million subscribers, with 57 million in Nigeria alone.