Viacom grows Patterson's role


Casey Patterson has been named senior vp event production and talent development at Spike TV and TV Land.

Patterson, who was senior vp talent development and casting at Spike TV, will be responsible for the creation and execution of "brand-defining event programming and other talent-driven content" for both networks.

In the newly created position, Patterson also will foster and oversee Spike and TV Land's relationships with major Hollywood film studios. In tandem with each network's national ad sales and marketing teams, she will offer partnership opportunities and oversee the formation of network tie-ins, custom programming events and other talent offerings as they relate to major film releases and other high-profile projects.

She also will oversee all facets of the Spike and TV Land event production and talent development department, which previously was responsible solely for Spike.

Since joining Spike (formerly TNN) in 2000, Patterson has played a key role in the overall development of the network as well as in the creation of such programming events as the Video Game Awards, the Scream Awards and the Guys Choice Awards.

"Casey's leadership in creating distinctive and meaningful tentpole events for Spike TV has been invaluable in strengthening the bond we have with our viewers, advertisers and the Hollywood community," MTV Networks Entertainment Group president Doug Herzog said.

At TV Land, Patterson's responsibilities will include creating, developing and overseeing event production for tentpole specials like the TV Land Awards.

"Casey's proven track record in event production and talent development makes her a natural choice to lead TV Land's Hollywood agenda," network president Larry Jones said.

Before Spike, Patterson was director of talent development at VH1.