Viacom loads up Joost for Web


Viacom Inc. on Tuesday announced a partnership with Web television service Joost that will make its content available for free on the Internet.

The announcement comes just two weeks after Viacom demanded that Google-owned YouTube remove 100,000 clips from its site because of copyright violations.

Terms of the deal were not disclosed. Joost, now in beta mode, boasts that its technology is "piracy-proof" and guarantees copyright protection for content owners.

Under the agreement, programming from Viacom's MTV Networks, BET Networks and Paramount Pictures will be available on The company will provide new and old tele-vision programing on the site, with such shows as "Real World," "Flavor of Love" and "Beavis & Butt-head" and full-length feature films from Paramount Pictures, Paramount Vantage and Paramount Classics.

"We're extremely pleased to be working with Joost," said Philippe Dauman, Viacom president and CEO. "We're determined to keep pushing and growing our digital presence and bring our programming to audiences on every platform and device that they want."

Joost was founded by Janus Friis and Niklas Zennstrom, who also started Internet telephone company Skype Ltd. and the Kazaa file-sharing network. The company prides itself on broadcast-quality resolution.

"We built this platform from the ground up with companies like Viacom in mind," Friis said. "Our platform provides scalable distribution in a completely safe environment that protects the interest of content owners and advertisers while delighting viewers."

In addition to the programming, the service also will provide links to related Web sites, instant messaging, message boards and news tickers.