ViacomCBS, Comcast's Sky Expand Italy Carriage Deal

Courtesy of Viacom International Media Networks
ViacomCBS' Raffaele Annecchino

The sector giants also struck an advertising deal, under which ViacomCBS channels and digital ads in the country will be sold by Sky Media.

ViacomCBS Networks and Comcast-owned European pay TV giant Sky’s Sky Italia unit on Wednesday unveiled a new expanded multiyear carriage deal.

The agreement, financial terms of which weren’t disclosed, covers 12 networks, adding Paramount Network, Spike and VH1 to Sky Italia, which have so far been available only on terrestrial TV in the country, to the pay TV platform.

ViacomCBS and Sky Media also struck an advertising sales deal, under which ViacomCBS channels and digital advertising in Italy will be entirely sold by Sky Media from Feb. 2.

"With Sky as our main distributor and ad sales partner, we can sustain our strong position in the Italian market in the long-term and deliver additional benefits for our viewers and advertisers, including content synergies and wider distribution across multiple platforms," said Raffaele Annecchino, president, Southern & Western Europe, Middle East and Africa for ViacomCBS Networks. "Our new commercial agreement with Sky Media represents an opportunity to effectively support our business and brands over the next years in Italy, which remains one of the most important and valuable markets in which we operate.”

Added Giovanni Ciarlariello, chief media digital and data officer at Sky Italia: "This strengthened deal with ViacomCBS Networks will give even more investment opportunities to our customers and confirms Sky Media’s role as a key player in the market as well as the high quality of its innovative services."

Also on Wednesday, Comcast and ViacomCBS struck a big U.S. carriage deal renewal.