ViacomCBS Networks Intl. Promotes Executives in Youth & Entertainment Unit

ViacomCBS executive Kelly Bradshaw - H 2020
Courtesy of ViacomCBS Networks International

Kelly Bradshaw will expand her remit and serve as vp brand & content strategy, reporting to Kerry Taylor.

ViacomCBS Networks International on Monday unveiled four key leadership promotions in its Youth & Entertainment division. 

All the executives will report to Kerry Taylor, executive vp of VCNI’s Youth & Entertainment brands in 180 countries outside the U.S.

Kelly Bradshaw, most recently vp and brand lead for MTV U.K., Northern & Eastern Europe, will expand her remit and serve as vp brand and content strategy. "Bradshaw will lead content strategy and maximize intellectual property expansion globally," the company said. "Additionally, she will partner with the production, development, sales, location-based experiences, music and consumer products teams to support their efforts to monetize content and drive brand revenue."

Craig Orr, formerly vp commissioning and development, MTV International, is expanding his role to become vp content and development, VCNI Youth & Entertainment. He is now responsible for the development and commissioning of all original content for linear, digital and streaming platforms.

Kate Sils, who oversees digital for Nickelodeon International, is expanding her role by also taking on oversight of the Youth & Entertainment brands as vp of VCNI Digital & Multiplatform. "She will lead the strategy and production teams responsible for third-party platform digital consumption," the company said.

Finally, Jemma Yates is expanding her role to serve as vp programming and acquisitions, VCNI Youth & Entertainment. "She will be responsible for creating engaging content experiences for consumers across all markets and services by leading international content acquisitions and VCNI’s programming strategy," the company said. She previously worked as vp content for Comedy Central and Paramount Network International.

"This brilliant, creative team will partner with me to harness the power of our combined brands by bringing the best, most compelling content to audiences around the world," said Taylor. "Each of these leaders has a wealth of experience that will grow and transform our business for the future while furthering our role as a global content engine."