ViacomCBS Int'l Studios Launches Unified Sales Unit

Lauren Marriott
Courtesy of ViacomCBS

Lauren Marriott

Lauren Marriott and Laura Burrell will run the new ViacomCBS International Studios Distribution, which "will play an integral part in supporting ViacomCBS’ larger studio and media networks businesses."

ViacomCBS International Studios (VIS), a unit of ViacomCBS Networks International, has launched a unified sales arm.

It will be overseen by Lauren Marriott, who has been named senior vp of sales & business operations and distribution lead for the U.K., and Laura Burrell, who will serve as vp, international formats, effective immediately.

Dubbed ViacomCBS International Studios Distribution, the unit will "encompass all studio sales business, including co-productions, presale, formats, tape sales and co-developments," the company said on Wednesday. "Under the unified structure, the company’s former IPS (International Program Sales) division, which previously focused on tape and format sales for network-branded content outside Latin America, including the Nickelodeon library and MTV formats, is now combined with VIS’ sales division, which previously focused on VIS original content revenues only."

Marriott will report to Pierluigi Gazzolo, president, studios and streaming at ViacomCBS Networks International, and Arran Tindall, chief commercial officer and executive vp, commercial & content distribution at the international networks operation. Burrell will report to Kate Laffey, vp at VIS.

"Marriott and Burrell will collaborate closely with Laffey to grow VIS’ global footprint," the company said. "The new division will play an integral part in supporting ViacomCBS’ larger studio and media networks businesses."

Burrell, who joined ViacomCBS in 2009, will oversee the continued growth of format libraries and focus on increasing revenue from third-party format sales, co-productions and pre-sales.

Said Gazzolo: "As we continue to expand our studio’s global footprint, our new content sales division will allow us to unlock efficiencies and simplify client touchpoints, enabling us to take full advantage of the unprecedented demand for quality content worldwide. ViacomCBS International Studios is critical to ViacomCBS’ overall content ecosystem, and I am confident that Lauren and Laura are ideally suited to lead our now streamlined content sales division."

Marriott added: "As a one-stop-shop for all content, our sales division will support crucial priorities across our studio and media networks business. I look forward to this new chapter and helping support VIS’ growth and diversification as we continue to become a key competitor in the global content business."