ViacomCBS Int'l Studios Signs First-Look Deal With Marc Anthony's Magnus Studios

Marc Anthony
JC Olivera/Getty Images

Marc Anthony

"At the core of our studio are content creators that can bring voices, cultures, and stories that resonate with global audiences," says JC Acosta, president of ViacomCBS International Studios & Networks Americas.

ViacomCBS' ViacomCBS International Studios (VIS) unit has signed a first-look deal with Marc Anthony’s production company, Magnus Studios.

The agreement, financial details of which weren't disclosed, is part of VIS' global strategy of "establishing alliances with best talents in the entertainment industry to create and produce entertainment content for global audiences."

The news comes after a recent development deal that VIS struck for animated children’s series Gloria Wants to Know It All with Magnus, Juan José Campanella’s Mundoloco Animation Studios and Lanugo Media. "Empowering diversity, the animated series for pre-school children tells the story of Gloria, an eight-year-old alpaca from the big city, which is a vibrant example of the richness of Latin American culture," according to a show description.

Anthony, who won the 2020 Grammy for best tropical album for Opus, among other accolades,  and Magnus COO Felipe Pimiento will act as executive producers on the slate of projects to be produced under the VIS partnership.

"I am very excited to join ViacomCBS in this new venture," said Anthony. "They are one of the world's leading producers of premium entertainment content, reaching billions of people around the world.  Their diversified portfolio of global brands checks every box for us, and it provides us with the opportunity to continue to create content that has an appeal for audiences’ everywhere."

JC Acosta, president of ViacomCBS International Studios & Networks Americas, said: "At the core of our studio are content creators that can bring voices, cultures, and stories that resonate with global audiences. We are excited to work with Marc and the entire Magnus team to bring these stories to life."