ViacomCBS U.K. Launches Unit to Boost Streaming Revenue, Partnerships

ViacomCBS headquarters
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ViacomCBS headquarters

Dan Fahy is promoted to senior vp, head of emerging business and will "spearhead a revenue growth strategy for all VCN U.K. streaming platforms."

ViacomCBS Networks U.K. (VCN U.K.) said Thursday that it "has accelerated its streaming business with the launch of a new growth and partnerships division, tasked with increasing streaming revenue and expanding its range of partnerships in the U.K."

The newly formed unit will be led by Dan Fahy, who has been promoted to senior vp, head of emerging business, reporting to Sarah Rose, who takes on an expanded role as chief operating and commercial officer at VCN U.K. with immediate effect. She will continue to report to Maria Kyriacou, president, ViacomCBS U.K. and Australia.

Fahy will "spearhead a revenue growth strategy for all VCN U.K. streaming platforms," including Channel 5’s advertising VOD service and Pluto TV U.K., which is moving under U.K. management after having previously sat within a pan-regional team, the company said. "He will oversee all aspects of the unit, bringing growth analytics, monetization, growth marketing, customer experience and streaming partnership functions together in one cohesive and dedicated team."

As part of the creation of the new division, Ashley Sennik has been appointed vp, growth, U.K. streaming, and Akhila Khanna has been promoted to the post of vp, partner engagement & business development.

Said Kyriacou: "Sarah has made a significant impression in a short space of time and I’m delighted that she is taking on this expanded role within our U.K. senior leadership team." About Fahy’s appointment, she said: "Streaming is a key priority for us, and with Dan’s longstanding expertise in this area, he is well placed to drive forward our revenue growth strategy with this new team."