Viasat inks Scandinavian deal with NBC


Viasat Broadcasting and NBC Universal International Television Distribution have entered a multiple year licensing agreement for the exclusive free television rights to a broad range of current and library feature films and television product for broadcast in Sweden, Denmark and Norway, it was announced Monday.

Titles included in the deal are "The Bourne Supremacy;" "Bridget Jones: The Edge of Reason;" "Along Came Polly;" and "Ray; " among others.

TV viewers in Scandinavia will be able to watch this selection of NBC Universal movies and television series on Scandinavia's entertainment channels TV3, TV6, TV3+ and ZTV, according to an announcement Monday.

Alexander Holland, Head of Content, Acquisition, Branding and Promotion of Viasat, commented, "NBC Universal has a fantastic track record of creating massively popular movies and TV series. This deal follows hot on the heels of Viasat´s acquisition of a strong portfolio of sports rights and further strengthens our programming schedule. Viasat's TV channels are the home of entertainment and give our viewers access to established classic feature films, recent big screen releases and the latest high rating TV series."

Viasat Broadcasting is the largest business area within the international entertainment-broadcasting group Modern Times Group MTG AB.