Vice Inks Production Deal With China’s Tencent Video for Original Youth Culture Series

Vice media office-Getty-H 2019
Mario Tama/Getty Images

The eight-part globetrotting series, exploring the sources of trends from around the world, is created for the Chinese audience.

Vice, the youth media company headquartered in the U.S., has inked a deal with China’s Tencent Video to distribute an eight-part globetrotting series on youth culture in the country. The premium series, comprising 25-minute episodes, will be produced by Vice Studios.

Filming will take place in China, Japan, India, the U.K., Germany, USA, Russia, Nigeria and Jamaica for a late 2019 release. The as-yet-untitled series, created for a Chinese audience and hosted in Chinese, will spotlight the decentralized global youth culture that finds the sources of trends from different locations and people, powered by hype culture.

Hosi Simon, Vice CEO Asia-Pacific, said, “Young people in China are at a real inflection point. Taking inspirations from every corner of the world, they're putting them through their own, very distinct lens to create something very unique and new — freely and at an unprecedented scale. This Tencent Video content series will track and champion this change and their celebration of identity, giving voice to new culture creators the world over.”

Lexian Zhu, deputy director of documentary content management center at Tencent Video, said, “Growing up amid the booming of the internet, young Chinese are boldly showing their own personality, and growing into a young generation with unique values.“

The series follows Vice’s China video strategy launched in 2010 that has produced street dancing docuseries Just Dance, which earned 38 million views, the Young Chinese series that was viewed 50 million times and the Chinese alternative music series Trap in Southwest with 19 million views.

Tencent Video is one of China’s biggest online video platforms with over 100 million daily users and over 82 million paying members, providing films, drama series, entertainment shows, documentaries, sports and news in its offerings.