Vice Media Names Head of $100 Million Toronto Studio
CEO Shane Smith hires former Zone3 executive producer Michael Kronish to launch VICE TV Network later this year.
Vice Media has named Michael Kronish to head up its $100 million mobile and web content studio and upcoming 24-hour VICE TV Network in Canada.
The Vice Media brand, launched in Montreal as a magazine in 1994 by current CEO Shane Smith, hired Kronish as senior vice president of production at Vice Media Canada. Kronish was most recently executive producer at Montreal-based indie producer Zone3.
Vice Media in October 2014 unveiled a joint venture with Canadian mobile and cable giant Roger Communications to produce convergent mobile, web and TV content from the new Vice Canada studio in Toronto. The 24-hour VICE TV Network, to launch in the second half of 2015, is targeted at young Canadians and will be distributed nationwide by Rogers.
The youth-focused media brand plans a host of Canadian-originated TV formats to air on the VICE TV Network, and mobile adaptations of Vice franchises like the environmental show Toxic and a food show starring the rapper and former chef Action Bronson.