Vice Media Secures New Canada TV Deal

Viceland Brand Package for embed only - H Publicity 2017
Courtesy of Clio Entertainment

After the youth media brand's Viceland channel went off the air in Canada, content has landed with Bell Media.

Vice Media has a new home in Canada.

The youth-skewing media brand has signed a licensing deal with Bell Media after an earlier local partner, Rogers Communications, bowed out of a joint venture production deal and put its Viceland channel off the air in Canada.

The new agreement with Bell Media will see Vice programming, including from the U.S.-based Viceland service, land on the rival Canadian broadcaster's platforms, including linear channels, streamer CraveTV and SnackableTV, a shortform programming hub.

Bell Media has also licensed around 650 hours of Vice library programming, and both companies will explore co-production opportunities for Canada and Vice platforms around the world. Financial terms weren't disclosed.

The earlier partnership with Rogers fed Vice content produced out of Toronto to Viceland Canada, a 24-hour cable channel that went off the air after bleeding revenue and subscribers, leaving Canadians to only watch Vice content on until the Bell Media deal.