Vice Media Secures New Canada TV Deal

Courtesy of Clio Entertainment

After the youth media brand's Viceland channel went off the air in Canada, content has landed with Bell Media.

Vice Media has a new home in Canada.

The youth-skewing media brand has signed a licensing deal with Bell Media after an earlier local partner, Rogers Communications, bowed out of a joint venture production deal and put its Viceland channel off the air in Canada.

The new agreement with Bell Media will see Vice programming, including from the U.S.-based Viceland service, land on the rival Canadian broadcaster's platforms, including linear channels, streamer CraveTV and SnackableTV, a shortform programming hub.

Bell Media has also licensed around 650 hours of Vice library programming, and both companies will explore co-production opportunities for Canada and Vice platforms around the world. Financial terms weren't disclosed.

The earlier partnership with Rogers fed Vice content produced out of Toronto to Viceland Canada, a 24-hour cable channel that went off the air after bleeding revenue and subscribers, leaving Canadians to only watch Vice content on until the Bell Media deal.