VidCon: YouTube Announces Mobile App Redesign

Susan Wojcicki Headshot - H 2014

Susan Wojcicki Headshot - H 2014

The new app is available on Android and will roll out to iPhone users in the future.

Susan Wojcicki's VidCon keynote was all about mobile. 

"We are a mobile company," the YouTube CEO told a packed house at the Anaheim Convention Center. "More than half of our views come from mobile devices. More than half our watchtime comes from mobile devices. And mobile revenue is growing 100 percent year-on-year." 

She backed up those statements by unveiling a redesigned YouTube mobile app. The new app, which is available on Android and will roll out to iOS devices soon, organizes YouTube into three tabs: "Home" to explore and discover new videos, "Subscriptions" to find the latest videos from the channels and creators you subscribe to and "Account" to see playlists, watch history and video uploads.

The app will also feature new editing tools including a footage trimmer, filters and music and video upload. Wojcicki says more features will be added in the coming weeks. 

The YouTube keynote has become a staple of VidCon, closing out the first day of industry panels and discussions. But YouTube tends to focus the presentation on its creators, unveiling new features aimed at the group that, as Wojcicki says, is "the reason VidCon exists in the first place." 

To that end, YouTube announced that it will be opening YouTube Spaces in Toronto and Mumbai similar to the one it currently operates in Los Angeles. The company also revealed that it will add support for 360-degree videos in 3-D, enabling more immersive virtual reality experiences from its platform. 

"We want to empower all of you to chart this new frontier," Wojcicki said. 

At the start of her presentation, Wojcicki rattled off a few of YouTube's most recent stats, including the fact that the number of people watching YouTube has grown 40 percent year-over-year. With this growth, watch time on the platform has also increased 60 percent year-over-year. 

After Wojcicki's keynote — her second since being named head of YouTube in 2014 — she was interviewed on stage by BroadbandTV CEO Shahrzad Rafati, who asked a few questions on the minds of the creators and companies that work with YouTube. 

One of those: How does YouTube feel about creators moving to other platforms? Wojcicki responded, "YouTube is a competitive space and our goal is to create the most engaging platform for creators." She went on to say that YouTube should be judged by its ability to help creators connect with their community and generate revenue. "I think creators will try different things but they'll come back to the place that generates the most success for them."