James Franco Wears Aviators, Chases After a Woman in New Film for Gucci (Video)

Also seen in the clip: a makeout session in front of a billboard between the filmmaker and his new lady.

James Franco may have been embarrassed over unknowingly pursuing a 17-year-old girl via Instagram recently, but the 35-year-old actor isn't done chasing after other ladies -- at least, not in his new short film for Gucci, in which he's seen going after a woman at L.A.'s Chateau Marmont on Sunset Boulevard.

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In the retro-inspired, melodramatic clip -- directed by and starring Franco, who's also the face of Gucci's Made to Measure fragrance for men -- sees the Palo Alto actor pursuing model Natalia Bonifacci (she's 28) at the famous West Hollywood hotel, with Daddy's song "The Charming Man" setting the seductive mood. The one-minute spot was made as part of Gucci's spring campaign for its Techno Color sunglasses collection. 

Franco also teased his new Gucci film on Instagram, and don't worry -- no scandal was involved, at least, that we know of.

Catch Franco riding off into the sunset with Bonifacci, after making out in front of a Gucci billboard, below.