See CBS Sports' James Brown's Powerful Speech Against Domestic Violence

James Brown CBS Sports - H 2014
Anthony Behar/Sipa USA

The anchor calls on men to do something: "Our silence is deafening and deadly"

CBS Sports anchor James Brown used this week's Thursday Night Football as a platform to address a problem he said was "bigger than football."

During the pregame show, which was dedicated to covering the NFL's Ray Rice scandal, Brown called for men to do something about domestic violence.

He said the Rice case demands an "ongoing, comprehensive education of men of what healthy manhood is all about," adding that this begins with how men view women.

"Our language is important," Brown said. "When a guy says 'you throw the ball like a girl'… it reflects an attitude that devalues women."

Brown noted that according to domestic violence experts, more than three women are murdered by a romantic partner every day, meaning that more than 600 women have been killed by a partner since the February night Rice knocked out his then-fiancee in the elevator of an Atlantic City casino.

"This is yet another call for men to stand up to take responsibly for their thoughts, their words, their deeds," Brown said. "Our silence is deafening and deadly."

The comments came as part of CBS' retooled pregame show, which was changed to address the Rice issue. The pregame show also cut a Rihanna song that was going to be used in the opening and cut a comedic bit.