Super Bowl 2015: Watch the Commercials (Video)
Not all of the action will take place on the football field.
Companies will spend a combined $359 million on advertising during this year's Super Bowl, with each 30-second spot estimated to cost about $4.5 million.
Check out some of the most talked-about spots — and see what they're paying for — below.
Kia Sorento, 'The Perfect Getaway Vehicle'
Snickers, 'You're Not You When You're Hungry'
Lexus NX, 'Make Some Noise'
Bud Light, 'Real Life PacMan'
Skittles, 'Settle It'
Game of War, 'Who I Am' featuring Kate Upton
Toyota, 'How Great I Am'
Dove Men+Care, '#RealStrength'
Avocados From Mexico, '#FirstDraftEver'
Nissan, 'With Dad'
Weight Watchers, 'All You Can Eat'
McDonald's, 'Pay With Lovin' '
Fiat, 'The Fiat Blue Pill'
Microsoft, 'Braylon O'Neill'
WeatherTech, 'America at Work'
Doritos, 'Middle Seat'
Clash of Clans, 'Revenge' featuring Liam Neeson
Microsoft, 'Estella's Brilliant Bus'
T-Mobile, 'Sarah Silverman & Chelsea Handler'
Jeep, 'Beautiful Lands'
Budweiser, 'Brewed the Hard Way'
Loctite Glue, 'Positive Feelings'
Doritos, 'When Pigs Fly'