Vijay Singh ready to roll with Fox Star

Already in talks to produce Bollywood, other films

Related story: Digital media to drive Asia growth

SINGAPORE -- Vijay Singh, Star India's president for strategy and corporate development, on Tuesday confirmed long-gestating rumors that he will lead new Mumbai-based film production outfit Fox Star studios.

Singh said he already is in discussions to produce "not only traditional Bollywood films but also innovating and targeting emerging genres" as CEO of the joint venture between News Corp. siblings 20th Century Fox and Star, unveiled Monday at Hong Kong's Asia Media Summit.

In July, Singh oversaw the purchase of "Quick Gun Murugan," a comedy about a South Indian cowboy, for distribution in India in October, marking one of the first planned releases from the much-touted partnership between the News Corp. companies.

While News Corp.'s new Indian venture will focus on local production, it also will try to make it easier for Fox to distribute its Hollywood-made content in India, according to Sunder Kimatrai, Fox's Asia/Pacific vp theatrical business.

The new venture will try to build a theatrical distribution footprint in India, leveraging Fox Theatrical Network's distribution in 44 countries.

The venture also will try to enhance News Corp.'s ability to distribute its content into Indian homes via digital media platforms.

"Our vision is to become a one-stop shop that encompasses film acquisition, development, marketing, production and distribution in India," Singh said.

Fox Star Studios also plans to go after markets in Greater China and Southeast Asia, though no details were revealed Tuesday.