Vimeo Promotes Anjali Sud to CEO

Anjali Sud - Publicity - H 2017
Courtesy of Vimeo

Sud, who previously served as general manager of Vimeo's creator business, replaces IAC CEO Joey Levin, who had been filling in as the streaming video company's interim chief.

Vimeo has found its new CEO from within its own ranks.

The IAC-owned online video platform has named Anjali Sud as its new chief. For the last year and a half, Sud has been in charge of working with Vimeo's community as general manager and senior vp of its creator business. She will now oversee strategy and operations at Vimeo, which saw the departure of CEO Kerry Trainor 13 months ago. IAC CEO Joey Levin has been serving as interim CEO of Vimeo as it searched for a new leader.

"Having spent the last year inside the business working closely with Anjali and the team at Vimeo, Anjali has stood out as a leader," said Levin in a statement. He went on to describe her as "creative, confident, aggressive and always thinks of our users first. She's a natural leader, and I expect she will build a very big business at Vimeo."

Vimeo over the past 13 years has built up a business of more than 800,000 subscribers, who pay to access its pro tools and distribute their videos in its ad-free environment. Its library of videos, which are distributed for free and transactional purchase, have amassed an audience of 240 million monthly viewers.

Over the years, Vimeo has dabbled in other businesses. A deal to fund new seasons of High Maintenance in 2014 set off an original programming initiative that has yielded a handful of shows and shorts. For the better part of the last year, Levin has been touting plans to aggressively move into the subscription streaming space. But after making several hires, Vimeo ultimately scrapped those plans and dissolved its development team in June.

The company now appears to be doubling down on servicing its core creator partners. In the last year, it has launched new features such as 360-degree video support and other filmmaker-friendly tools. Sud will bring extensive experience working with Vimeo's creators to her new role. She has been with Vimeo since 2014, when she was hired to lead marketing at the company. She held roles at Amazon and Time Warner prior to joining Vimeo.

"Vimeo is entering an exciting chapter with a renewed focus on the core value that makes our brand special and beloved around the globe — being the No. 1 platform to empower video creators," she said in a statement. "With a world-class brand, exceptional product and thriving community, we are uniquely positioned to define new standards of storytelling and lead the $10 billion video creator market."