Vine Star Andrew Bachelor Boosts Digital Business With Collab
Andrew Bachelor continues to be repped by UTA as he signs with multichannel network Collab, whose co-founder says: "He stands to make a lot more money by working with Collab."
As top digital talent are wooed by traditional Hollywood agencies, will they drop the digital-only multichannel network system? Not so fast, says Collab, an MCN that recently signed Vine star Andrew Bachelor.
The comedian, whose 15.7 million Vine followers make his KingBach account the platform's most popular, continues to be represented by UTA as the social media star crosses over into TV (a single-camera comedy from Keegan-Michael Key and Jordan Peele) and movies (New Line's horror-comedy The Babysitter).
But Collab co-founder James McFadden says his firm helps clients unlock money from digital projects through its rights protection services. Collab, which works with primarily Vine stars, says it will work with Bachelor, 27, to help identify and then monetize third-party uploads of his Vines on platforms like YouTube. The company will also help him make money off his viral Vines by pushing them out to its network of YouTube channels, which together have 10 million subscribers. (The Twitter-owned site does not have a revenue-sharing program). McFadden says that without rights protection, a lot of revenue can go unrealized: "He stands to make a lot more money by working with Collab."
Collab began working with Vine talent in 2013 and has developed a reputation of helping them benefit from the proliferation of their videos online. McFadden says that today Collab has a 400-person roster and works with 70 percent of the top Vine stars. "They have a great roster of digital creators and I am glad to join," Bachelor said in a statement.
Like other MCNs, the company is expanding into creating and producing original IP. Collab says it will work with Bachelor to develop original projects for digital distribution. "We don't see a lot of turnover," says McFadden. "That's partly because we're so hands-on and work really closely with the talent."
June 8, 10:30 a.m. Updated to clarify Collab's work with Bachelor.
A version of this story first appeared in the June 17 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe.