British Soccer Hardman-Turned-Actor Vinnie Jones Fronts U.K. TV CPR Campaign

vinnie jones - P 2011
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The Bee Gees’ track "Stayin’ Alive" is used for pumping rhythm.

LONDON – Former soccer hard man turned actor Vinnie Jones is fronting a TV campaign to explain how to save the life of someone who is having a heart attack.

The British Heart Foundation television campaign also beats to the sound of Stayin’ Alive, a big hit for the Bee Gees and featured in the movie Saturday Night Fever.

Jones, who tackled acting after football, featuring in cult British gangster flick Lock, Stock and Two Smoking Barrels and its follow-up Snatch as well as turning out as Juggernaut in X-Men: The Last Stand, is starring in the ad as a CPR -- cardiopulmonary resuscitation -- expert.

The BHF-backed ad claims bystanders often don’t perform CPR but Jones tells viewers it is not difficult to give continuous chest compressions at 110 to 120 beats per minute - the same rate as the Bee Gees track.

Said Jones: “If you're worried about the kiss of life just forget it and push hard and fast in the centre of the chest to 'Stayin' Alive'.”