Virgin Comics, Perspective in IP deal


SAN DIEGO -- Virgin Comics will partner up with CGI-house Perspective Studios to create new intellectual properties for comics, mobile, games platforms and movies.

Virgin Comics, which is part of Richard Branson's global empire, recently scored a cross media success when its popular "Ramayan 3392" A.D. comic book series was licensed by Sony Online Entertainment for a new massively multiplayer online (MMO) role-playing game.

Perspective comes to the partnership after developing a solid reputation in the gaming space, providing animation for popular franchises such as Rockstar Games' "Grand Theft Auto" and Ubisoft's "Ghost Recon." Perspective currently operates one of the East Coast's largest and most sophisticated motion-capture facilities in Glen Cove, NY and will soon open a new studio in Santa Monica.

"This new facility will enable us to attract top talent on the West Coast and use them in things such as this new deal with Virgin," explained Joe Nolan, Perspective's senior vp of corporate development. "It also will allow us to get involved in projects and take advantage of opportunities without letting logistics becoming an issue."

"Perspective has a great visual eye for the type of action and storytelling that's appropriate for animation," added Larry Lieberman, chief marketing officer for Virgin Comics. "The partnership will enable us to work quickly to create and develop properties that are appropriate not just for cinema but for other storytelling platforms."

Lieberman noted Virgin's background in gaming has tended to focus on mobile content, adding that's likely to be one of the focal points in this new partnership But he suggested the parent company has other media platforms that can leverage the content from this new partnership. "Mobile phone are the primary digital platform for Virgin's content in the US," Lieberman explained. "But in Europe the company has been moving to include content for Virgin Media, which is online television."