Virgin Media TV picks up 'Supernatural'

'Chuck' also included in WBITD deal

LONDON -- U.K. cable TV operator Virgin Media Television joined the Brit broadcasters splashing cash on U.S. programming Friday after announcing a deal to bring season five and six of "Supernatural" to viewers here.

VMTV struck the deal to air the show on its Living channel strand with Warner Bros. International Television Distribution for exclusive linear and digital broadcast rights here.

Virgin also snapped up season three and four of "Chuck" in the deal with WBITD.

The announcement was made today by Virgin Media Television acquisitions chief Amy Barham and WBIT president Jeffrey R. Schlesinger.

As part of a multi-season commitment for VMTV, season 5 and a future season 6 of Supernatural will premiere exclusively in the U.K. on LIVING, with a second run on VMTV-owned Virgin1, along with a back catalogue of seasons one through four. Prior to the deal, the first four seasons had premiered here on commercial web ITV's ITV2 digital channel strand.

The deal comes 24 hours after ITV announced a wide-ranging deal with Warner and rival network Five inked for a new show from another key supplier, Disney.