Vivendi exec shifts to WB Interactive

Martin Tremblay to oversee worldwide strategy

SAN DIEGO -- Warner Bros. Interactive Entertainment has tapped former Vivendi Games executive Martin Tremblay as president. He will oversee the studio's long-term worldwide interactive entertainment strategy.

Tremblay takes over the new position July 1, reporting to Warner Bros. Home Entertainment Group president Kevin Tsujihara.

"In the past year, our interactive strategy has really come together and we're extremely fortunate to have found someone with Martin's impressive track record to now lead WBIE," Tsujihara said Tuesday.

Tremblay joins WBIE from Vivendi Games where as president of worldwide studios he brought such hit titles as "Scarface: The World Is Yours," "F.E.A.R" and "World in Conflict" to market.

In his new post, Tremblay will direct WBIE's publishing, marketing, sales and distribution, licensing and internal product development. In recent years, WBIE has not only aggressively built out its own development resources, but also has inked distribution deals with such publishers as Empire Interactive, Codemasters, Brash Entertainment and SCi/Eidos Entertainment.