'The Voice' Gets Indian Version
The hit reality format will air on Hindi channel &TV, owned by Zee TV.
Global hit reality format The Voice is set for an Indian version. Indian TV company Zee TV's Hindi entertainment channel &TV will air The Voice India starting in June.
The Voice India is produced and adapted by Endemol India. The show's coaches include leading Bollywood singers Himesh Reshammiya, Mika, Shaan and Sunidhi Chauhan.
"We are excited to present viewers with The Voice, a show which is already a global sensation, as one of our biggest non-fiction offerings," said &TV business head Rajesh Iyer. "For the first edition, we have a formidable panel of coaches that includes the country’s best musicians who will mentor new talent."
The Voice format is owned by Netherlands-based Talpa Media — founded by Big Brother creator John De Mol — which was recently acquired by ITV for $1.17 billion.
The singing competition show has seen 60 local productions in over 180 countries reach 500 million viewers worldwide.
"We are very pleased to be collaborating with &TV to bring The Voice to India," said Talpa Media global managing director Maarten Meijs. "The format has proven to be such a global hit that we’re fully confident viewers in India will also sit up and take notice."
As for similar talent shows, India has seen local adaptations of Simon Fuller's Pop Idol format with Indian Idol airing for six seasons since 2004 on Sony Entertainment Television. Zee TV has had its own long-running popular local format Sa Re Ga Ma Pa (named after the Indian musical notes) since 1995. It concluded its last season in 2013.