'The Voice's' Adam Levine to Develop His Own Fragrance

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Adam Levine

But will it have a maroon label for the Maroon 5 lead singer?

There are a slew of very successful celebrity fragrances for females, starting with top grosser, White Diamonds by Elizabeth Taylor, down to scents by Jessica Simpson and Jennifer Lopez -- and they all make money.

But how many male celebs have had them? P. Diddy, Kanye West -- and now Adam Levine.

222 by Adam Levine will be launched in May 2013 with ID Perfumes and will be sold in various sizes of fluid ounces at a suggested retail price of $36, $45 and $65, respectively, in both men’s and women’s varieties. Gift sets and ancillary products will be released seasonally.

ID also developed Purr by Katy Perry.

Of course, selling records has a lot to do with this deal for Levine -- but so does being on The Voice, and of course, his looks and his appeal to women. Do guys buy scents from male celebs? Well, if they didn't -- this wouldn't be happening.