Vox Media Sells Home Show 'Prefabulous' to FYI
The company's SB Nation brand also has inked a deal to create digital video series for NBC Sports.
A little more than a year after setting up a new entertainment division in Los Angeles, Vox Media has sold its first TV show.
FYI has greenlighted a new series from Vox Entertainment with the working title Prefabulous that will focus on the real estate trend of prefabricated houses. The project goes into production immediately with an eight-episode order. It is being produced by Vox Entertainment. The company's real estate blog, Curbed, will work with FYI to create editorial, creative and promotional content for the show.
"We're excited to work with FYI to take Curbed's expertise around the pre-fab housing trend to television — as it is consistently one of the top topics across all of Curbed's channels and has proven to draw in a large, young and modern audience," said Vox Entertainment president Marty Moe.
The news was announced as part of Vox's unofficial NewFronts event in New York on Wednesday, during which it also revealed a deal with Snapchat to bring event-driven Vox programming to the Discover platform. The company's news website, Vox.com, currently has a Discover channel that will be replaced by this new format.
Vox's SB Nation, meanwhile, has struck a deal with NBC Sports to create digital video series around NBC's Sunday Night Football brand. And Curbed has teamed with Bravo on a new digital collaboration that will bring a Curbed section to the Bravo website.