Wal-Mart boosts PlayStation 3

Blu-ray Disc promotion moves game consoles

The big Wal-Mart Blu-ray Disc promotion, in which the retailer gave away a $100 gift card with the purchase of any Blu-ray player, had a somewhat unexpected result.

Instead of boosting sales of the $298 Magnavox player Wal-Mart had begun carrying in late May, as the cheapest dedicated Blu-ray Disc machine around, the promotion instead gave sales of Sony's Blu-ray-equipped PlayStation 3 a big lift, with widespread reports of sellouts of daily allotments.