Wallenstein named THR digital media editor

Industry vet most recently held deputy editor role

The Hollywood Reporter on Friday announced that it has named industry veteran Andrew Wallenstein to the newly created position of editor, digital media. Most recently, Wallenstein was the deputy editor at The Reporter, where he oversaw coverage of digital media and technology, among other editorial features for the publication. He also writes the Digital Reporter column for THR and contributes to Reel Pop, THR's blog devoted to online video.

In his new role, Wallenstein will drive all aspects of content creation and production and oversee all of THR's digital editorial strategy on all its platforms, including the award-winning Web site THR.com. He will be tasked with developing methods for best leveraging Nielsen data, information and analysis to serve THR's growing audience and creating new editorial products on all platforms.

He will report directly to Eric Mika, publisher of The Hollywood Reporter and vp entertainment for Nielsen Business Media. Wallenstein will be based in Los Angeles.

In addition to his role at The Reporter, Wallenstein serves as a critic for NPR's nationally syndicated radio program "Day to Day." He joined The Reporter in 2002 in the publication's New York bureau and moved to Los Angeles in 2003, where he was promoted to deputy editor. Before The Hollywood Reporter, Wallenstein was the host of the TV Guide Channel series "Square Off." He has also contributed to the New York Times, the Boston Globe and Business Week. Wallenstein has a master's degree in journalism from Columbia University.

"I am delighted that Andy will lead THR's aggressive editorial move to digital platforms. He has a keen knowledge of the entertainment industry, the traditional publishing business and the digital values," Mika said. "With an editorial leadership team driven by Andy, editor Elizabeth Guider, and executive editor Stephen Galloway, THR will continue to push the envelope digitally and find ways to best serve our audience on all platforms globally -- furthering our position as a uniquely powerful multiplatform brand and resource for the entertainment business."

In the past 12 months, THR has introduced string of digital products and initiatives that have generated tremendous momentum and broadened its reach and impact both domestically and internationally. Last month, THR launched the THReviews portal and THR Mobile Box Office, which have allowed the brand to better serve its audience in a unique, interactive way, while also providing innovative solutions for clients to reach their customers.

The brand also recently forged a strategic alliance with Yahoo! Entertainment, launched a global digital edition available in 12 languages, introduced THR Direct, which delivers exclusive and customized top stories, news alerts and video directly to the desktop, and launched THR-Asia.com, an English-language Web site dedicated to serving audiences in Asia.