Warner Bros. Doubles Delay on Netflix, Redbox DVD Rentals to 56 Days

The change is part of Hollywood studios' effort to support DVD sales.

NEW YORK - Time Warner’s Warner Bros. is doubling the delay with which rental providers Netflix, Redbox and Dish Network-owned Blockbuster get access to new DVD releases to 56 days, AllThingsD reported.

Under a 2010 deal, Warner discs became available for rental providers 28 days after DVDs first went on sale. Other studios have also used the 28-day window. The change is part of Warner's and other Hollywood studios' continuing effort to support profitable DVD sales, which have been weakening.

Some studios have more recently eyed a roughly 60-day window. It wasn't immediately clear if other studios would follow Warner's lead. Representatives for the companies affected weren't available for comment, AllThingsD said.

On Thursday, it also emerged that Time Warner's HBO unit would stop selling DVDs to Netflix.

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