Warner Bros., KT join for branded VOD

WarnerTV launches as part of QOOK TV service

SEOUL – Warner Bros. International Branded Services is launching its on-demand WarnerTV branded service for the first time ever in Korea, via an agreement with KT’s IPTV provider QOOK TV, the company said Friday.

The announcement was made by Suk-Chae Lee, CEO of KT and Malcolm Dudley-Smith, executive vice president–Business Management of International Branded Services, Warner Bros.

WarnerTV will launch as a video-on-demand service within QOOK TV at no extra charge for consumers who purchase QOOK TV’s subscription VOD programming package. Each week, Warner will deliver new blockbuster theatrical motion pictures as well as popular American television sitcoms and dramas to Korean viewers. Over 150 blockbuster movies and 500 episodes of American television series titles will be offered.

As part of the deal, the complete first four seasons of “Friends” will be available with English and Korean subtitles.

“The launch marks our first branded service launch in the highly important Korean market, and we couldn’t be happier to have KT, the country’s number one provider of IPTV services, as our partner,” said Dudley-Smith. “This deal continues a strategic relationship that the Studio has had with KT as our video-on-demand licensing partner since 2007.”

In addition to episodic programming, WarnerTV will also offer special exclusive content such as star interviews and behind-the-scenes footage.

KT, formerly Korea Telecom, is the country’s largest wired/wireless telecommunication service provider, holding the largest share of South Korean fixed line and high-speed Internet market. QOOK TV is an IPTV service launched by KT in July 2007, which carries 89 linear channels, 80,000 VOD titles.